LA Kings and D.I.S.C. Sailboat Christened Slapshot and Set Sail on Her Maiden Voyage the First Ever NHL Themed Boat
03/29/2010
Marina del Rey, CALIF. –(March 29, 2010) -- The Los Angeles King and D.I.S.C. Sports and Spine Center will set sail in a cross promotion for the upcoming spring and summer with a custom-designed Open 6.50 sail boat that was officially christened today “Slapshot.” On hand for the celebration were NHL Hall of Famer Luc Robitaille, president of business operations for the Kings: Bailey, the Kings Mascot and Dr. Robert S. Bray, Jr., the CEO and founding director of D.I.S.C., the official medical center partner of the Kings.
“This has been a very exciting year for the Kings,” Robitaille said. “We have made a concerted effort to expand awareness of the brand through a variety of non-traditional avenues. Now, thanks to our great relationship with D.I.S.C. and Dr. Bray, we will be seen by land, air and sea, a true marketing hat trick.”
The 6.50 sail boat is part of a boat series from Open Sailing USA and is valued in excess of $100,000. The “Slapshot” was custom-designed with the color schemes of the Kings, which includes purple, silver, white and black with a purple sail displaying logos of both the Kings and D.I.S.C.
“As the Kings set sail for the playoffs and our strong relationship with the team, D.I.S.C. is proud to keep the momentum going through spring and summer,” said Dr. Bray. “From the frozen ice to the Pacific Ocean, this is a novel approach to expand the visibility of both organizations throughout Southern California.”
“Slapshot” will be officially unveiled to the fans outside of STAPLES Center on Thursday, April 8 beginning at 5:30 p.m. with a whole host of activities prior to the Kings-Phoenix Coyotes game which begins at 7:30 p.m.
Among the activities will be the Kings Ice Rider, members of the Kings Ice Crew, music, a scholarship presentation to the winner of the Boys & Girls Club recipient Miracle Evans, the 2010 Youth of the Year by Dr. Bray and Luc Robitaille along with other event surprises. The festivities will take place at the 11th and Georgia Street entrance.
Fans will be able to follow "Slapshot's" events on the discwebsite and on LAKings.com
About D.I.S.C.
D.I.S.C. Sports and Spine Center is an Official Medical Services Provider of the United States Olympic Team. Established in 2007 by Dr. Robert S. Bray, Jr., D.I.S.C. is redefining patient care with a multidisciplinary center that has the expertise of a variety of specialists from the fields of spinal neurosurgery, orthopedic surgery, physical medicine, pain management, chiropractic care, athletic training, acupuncture, oriental medicine, nutrition and performance psychology all working together to find the best solution for each individual. D.I.S.C. offers the next generation of diagnostic imagining services and a complete world-class surgery center with three suites specializing in minimally invasive microsurgery, advanced arthroscopic and endoscopic procedures. Throughout the center you will find a dedicated team of highly qualified experts offering unparalleled medical services combined with old-fashioned personal care. More information is available by calling 310.574.0400 or online at www.discmdgroup.com.
About the L.A. Kings
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